A local SEO audit of how you show up where your customers are searching

The Google Business Profile check

Your profile is often the first thing a local customer sees, before your website. The audit checks whether its category is the one your customers search for, whether it is complete (hours, services, photos, description), and whether it agrees with your website on your name, address and phone number.

It then compares your profile with the profiles that appear instead of yours for the same searches, so the difference is specific rather than a feeling.

Map-pack presence

For each service phrase, the audit records whether you appear in the map pack at each geographic level checked: your town, the wider area, and nationally where that is relevant to the service. Where you do not appear, it records who does.

Geography plan

The places you serve, set against the places you actually show up. The plan says which profile changes and which pages would close that gap, and, just as importantly, which places do not justify a page because nobody there is searching. We do not manufacture location pages.

Who it is for, scope and exclusions