A backlink audit of who links to you and vouches for you online
A backlink audit looks at who links to you, which industry bodies recognise you, and how that compares with the competitors you actually lose to. Apex UK reports the gaps with evidence, not a score.
Request an SEO auditIndustry bodies and recognition
Which trade bodies, professional registers, directories and local organisations link to you, and which link to your competitors but not to you. These are the links that tell a search engine or an answer engine that other people vouch for the business.
Backlinks and referring domains
How many distinct websites link to you, from public link data, compared like for like with each competitor. A backlink and authority audit at this stage is about the spread and relevance of who links, not a single authority number.
Traffic comparison
Estimated organic traffic for you, for the business just above you, and for the page-one leader on the search that matters most. Estimates come from the same public data source for every business named, and the deck states it.
Competitor backlink comparison
Where your competitors’ links come from that yours do not, and which of those are realistically earnable: a body you could join, a directory you qualify for, a local organisation you already work with. The recommendation names them.
See what you get
Before you get in touch, look at the illustrative example of the report and plan a client receives.
Find out who vouches for your competitors.
The authority stage is part of every SEO audit.
Request an SEO audit