Keyword research: what people actually type when they need what you do

Search opportunity by service

For each service you offer: the phrase customers actually use for it, which is often not the phrase you use, its measured monthly demand from keyword data sources, and where you currently appear for it. The deck names the sources and the month.

Where your own term and the searched term differ, we say so and you decide which your pages should carry. Search evidence changes wording; it never changes what you actually sell.

Business-wide terms

The phrases that describe the whole business rather than one service, the ones people use when they want a firm like yours rather than a specific job. These decide what your homepage should be found for.

The full opportunity picture

Every service, its demand and your visibility for it in one view, so it is obvious which services have demand you are not capturing and which have none worth chasing. This picture is what the website structure plan is built from.