A search optimisation agency that starts with an SEO audit

Apex UK is a search optimisation agency for UK businesses. We start with an SEO audit that shows where you are missing from Google and from AI answers, then fix what the evidence says matters first.

If someone asked an AI where to find a business like yours, would you come up?

Request an SEO audit See what an audit gives you

What an SEO audit covers

Six stages, each checking one place a business can be found or missed. Every finding comes with the evidence behind it and a place in the ranked recommendation at the end.

Stage 1 Technical SEO audit Can search engines and AI crawlers reach, read and trust your site? Stage 2 Local SEO audit Your Google Business Profile, the map pack and the geography you actually serve. Stage 3 AI visibility audit Whether AI Overviews and assistants mention you, and whether their crawlers can reach you. Stage 4 Backlink audit Who links to you and vouches for you, compared with the competitors you lose to. Stage 5 Keyword research What people actually type when they need what you do, measured business-wide. Stage 6 Website structure plan The pages you need, what each must answer, and a build that follows it.

Why AI answers change the job

A growing share of questions now get an answer written by an AI instead of a list of links: an AI Overview at the top of Google, or a reply from an assistant such as ChatGPT or Perplexity. When that happens the answer names a few businesses and the rest are not seen at all.

An audit that only checks rankings misses this. Ours checks whether those answers mention you, whether they describe you accurately, and whether the crawlers that feed them can read your site in the first place. It is part of the same SEO audit, not a separate product.

How the AI visibility stage works

Two kinds of crawler, two decisions

Retrieval crawlers fetch your pages to answer a question being asked now. Training crawlers collect text to train future models. Your site can allow one and block the other, and the audit reports what each is currently allowed to do so the decision is yours.

This site allows retrieval crawlers and blocks training crawlers, a decision recorded in its own robots.txt.

How can I generate more leads?

Start by finding out where the people already looking for what you do fail to find you. Every business is being searched for in some form. The gap is between that demand and where the business actually appears: in Google's results, in the map pack, and in AI answers.

An SEO audit measures that gap for each of your services and ranks what would close it. We do not promise a number of leads, because nobody can. We show you where enquiries are being lost, to whom, and what the evidence says to fix first.

What the SEO audit checks

See what you get An illustrative example of the report and plan a client receives, built for a fictional business so you can see the shape of the deliverable. How we work Evidenced findings, no generic checklists, no guaranteed rankings, and no fixed price before the work is understood.

Ready when you are

Find out where you actually stand.

An SEO audit is the starting point for everything above, and the fastest way to see whether there is a real gap worth closing.

Request an SEO audit