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An AI visibility audit of whether AI assistants mention your business

An AI visibility audit checks whether AI Overviews and assistants such as ChatGPT and Perplexity mention your business when someone asks for what you do, and whether their crawlers can reach your site. Apex UK tests real questions and reports what was found.

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AI Overview presence

For each search that matters to you, the audit records whether Google showed an AI Overview, whether your business was cited in it, and which sources were cited instead. An AI Overview pushes the ordinary results down the page, so being absent from it matters even when you rank.

AI assistant answers, tested with real questions

We ask assistants the questions a customer would actually ask, in plain words, and record the answers: whether your business is mentioned, whether what is said about you is accurate, and which businesses and sources are named instead.

Some people call this an AI SEO audit or an AI search audit. The checks are the same: it is about whether the answer engines know you exist and describe you correctly.

AI crawler access, and why retrieval and training are different decisions

Retrieval crawlers fetch your pages to answer a question being asked right now; if they are blocked, you cannot be cited. Training crawlers collect text to train future models. Your robots.txt can treat the two differently.

The audit reports what each named crawler is currently allowed to do on your site, so that whatever your position is, it is a decision rather than an accident.

Ongoing monitoring

AI answers change more often than rankings do. Re-running the same real questions on a schedule and reporting what changed, and why, is available as ongoing work after the audit. Like everything after the audit, it is scoped and agreed separately.

See what you get

Before you get in touch, look at the illustrative example of the report and plan a client receives.

See the example
Ready when you are

Find out what the AI answers say about you.

The AI visibility stage is part of every SEO audit.

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